ABDUL WAHID, N. K.; WAN HUSAIN, W. R. The Limited-Edition or what they call as “Scarcity Marketing”: A propaganda or a promotional strategy . IIUM Journal of Case Studies in Management, [S. l.], v. 14, n. 2, p. 49–52, 2023. DOI: 10.31436/ijcsm.v14i2.213. Disponível em: https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/213. Acesso em: 13 may. 2024.