HASANUZZAMAN. Transforming Healthcare Marketing Through AI-Driven Digital Strategies: Evidence from Lifespring Bangladesh. IIUM Journal of Case Studies in Management, [S. l.], v. 17, n. 3, 2026. Disponível em: https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/374. Acesso em: 17 aug. 2026.