SUIB, F. H.; ADILAH ARIFIN; CHE IBRAHIM, N. A. .; AHMAD TAJUDDIN, H. ‘Aqilah .; ABDUL RAHMAN, I. N. . Beyond the Cookie: How Mondelez Malaysia Drives Oreo’s Market Leadership and Brand Love in Southeast Asia. IIUM Journal of Case Studies in Management, [S. l.], v. 17, n. 2, 2026. Disponível em: https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/344. Acesso em: 14 jul. 2026.