ZAINOL, Z.; ANNUAR, H. A. Mahe International Sdn Bhd: Applying Data Analytics to Improve Business Strategy and Market Reach. IIUM Journal of Case Studies in Management, [S. l.], v. 17, n. 2, 2026. Disponível em: https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/343. Acesso em: 14 jul. 2026.