ABDULLAH, S. S.; ABDUL WAHID, N. K. e-CRM and e-Loyalty: A Case Study in Kuala Lumpur Metropolitan University College (KLMUC) . IIUM Journal of Case Studies in Management, [S. l.], v. 16, n. 1, 2025. Disponível em: https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/275. Acesso em: 1 apr. 2026.