TIN, S. T.; OTHMAN, Z. Effective Marketing Turnaround Strategies in PISB. IIUM Journal of Case Studies in Management, [S. l.], v. 15, n. 2, 2024. Disponível em: https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/252. Acesso em: 17 jul. 2024.