Shahimin, M.M. and Cheun, K.C. 2021. UNLOCKING OPTICAL SHOP CUSTOMERS’ SHOPPING BEHAVIOURS: INSIGHTS FROM AN EYE TRACKING STUDY. INTERNATIONAL JOURNAL OF ALLIED HEALTH SCIENCES. 5, 3 (Jun. 2021), 2246. DOI:https://doi.org/10.31436/ijahs.v5i3.658.