ABDUL GHANI AZMI, I. The Mediating Role of Segmentation in Social Media Marketing and Brand Equity: A Study in Food and Beverage Industry. International Journal of Economics, Management and Accounting, [S. l.], v. 31, n. 2, p. 439–468, 2023. DOI: 10.31436/ijema.v31i2.1119. Disponível em: https://journals.iium.edu.my/enmjournal/index.php/enmj/article/view/1119. Acesso em: 20 may. 2024.