Suib, F. H., Maulan, S., & Ahmad Suki, A. . (2025). In-Store Customer Experience (ISCX) Towards COVID-19 Preventive Measures of Malaysian Retailers: A Qualitative Study. International Journal of Economics, Management and Accounting, 33(2), 307–324. https://doi.org/10.31436/ijema.v33i2.1204