@article{Barry_Jan_2018, title={Factors Influencing the Use of M-Commerce: An Extended Technology Acceptance Model Perspective}, volume={26}, url={https://journals.iium.edu.my/enmjournal/index.php/enmj/article/view/502}, DOI={10.31436/ijema.v26i1.502}, abstractNote={<p>The application of m-commerce activities among smartphone users in Malaysia has become one of the major challenges for companies involved in m-commerce. The present study aims at identifying the factors influencing m-commerce use in Malaysia. An extended Technology Acceptance Model (TAM) is employed. A total of 350 questionnaires were distributed among smartphone users in the Klang Valley area of Malaysia. Two-stage Structural Equation Modelling (SEM) was employed to test the model of the study. The findings of the study reveal that behavioral intention has a significant positive influence on m-commerce use. The findings further reveal that perceived usefulness, perceived enjoyment, and privacy and security have significant positive influence on behavioral intention. These findings will benefit stakeholders involved in m-commerce activities such as providers, retailers, brands, and consumers. In addition, academicians and students can also benefit from this study in the context of m-commerce use in Malaysia.</p>}, number={1}, journal={International Journal of Economics, Management and Accounting}, author={Barry, Moussa and Jan, Muhammad Tahir}, year={2018}, month={Jun.}, pages={157–183} }