THE RELATIONSHIP BETWEEN TQM AND ORGANIZATIONAL PERFORMANCE: AN EMPIRICAL ASSESSMENT
DOI:
https://doi.org/10.31436/ijema.v8i2.61Abstract
This study investigates the relationship between TQM and (i) product performance and (ii) organizational performance. Cross-sectional data of 405 manufacturing firms in Malaysia is analyzed using the chi-square test. The results indicate that TQM does not have a significant relationship with product performance. However, in terms of organizational performance, TQM has a strong association with product quality and development, sales and profit, marketing, commitment to customer, respect for top management, contribution of employees, and communication between divisions.JEL classification: L20, M10
Keywords: Total Quality Management, Product performance, Organizational performance.
How to Cite
Yahyaa, S., & Keat, G. W. (2013). THE RELATIONSHIP BETWEEN TQM AND ORGANIZATIONAL PERFORMANCE: AN EMPIRICAL ASSESSMENT. International Journal of Economics, Management and Accounting, 8(2). https://doi.org/10.31436/ijema.v8i2.61
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