THE IMPORTANCE OF SOCIAL ACCOUNTING INFORMATION RELATIVE TO FINANCIAL ACCOUNTING INFORMATION IN INVESTMENT DECISION-MAKING

Nik Nazli Nik Ahmad

doi:10.31436/ijema.v7i1.49

THE IMPORTANCE OF SOCIAL ACCOUNTING INFORMATION RELATIVE TO FINANCIAL ACCOUNTING INFORMATION IN INVESTMENT DECISION-MAKING

Authors

Nik Nazli Nik Ahmad Associate Professor, International Institute of Islamic Thought and Civilization, 205, Jalan Damansara, Bukit Damansara, 50480 Kuala Lumpur, Malaysia

DOI:

https://doi.org/10.31436/ijema.v7i1.49

Abstract

ABSTRACT

This study empirically tests the use and importance of social accounting information, relative to financial accounting information in investment decision-making within the British Water industry. The study involves an experiment which utilises a computerised investment decision task followed by a questionnaire. Results show that though investors use some social information in their decision-making, they consider financial information to be more important. The study is unique as it uses information board methodology - a tool more commonly found in psychology.

JEL Classification: C920, M140, M410

How to Cite

Nik Ahmad, N. N. (2013). THE IMPORTANCE OF SOCIAL ACCOUNTING INFORMATION RELATIVE TO FINANCIAL ACCOUNTING INFORMATION IN INVESTMENT DECISION-MAKING. International Journal of Economics, Management and Accounting, 7(1). https://doi.org/10.31436/ijema.v7i1.49