Desired Competences in Technical University Student Marketability Based on Systematic Literature Review  (SLR)

Siti Khairizah  Mohmed; Nor Shela Saleh; Khairunesa  Isa

doi:10.31436/ijema.v32i2.1197

Authors

Siti Khairizah Mohmed Universiti Tun Hussein Onn Malaysia, Malaysia
Nor Shela Saleh Universiti Tun Hussein Onn Malaysia, Malaysia
Khairunesa Isa Universiti Tun Hussein Onn Malaysia, Malaysia

DOI:

https://doi.org/10.31436/ijema.v32i2.1197

Keywords:

Marketability, Competence, McClelland Competency Theory, Dunning-Kruger Competency Theory, Boyatzis Competency Theory

Abstract

“Marketability” refers to securing career opportunities that align with one's educational background. It highlights that job prospects are influenced by the knowledge, skills, and capabilities that graduates acquire during their university studies. Challenges may emerge when organizations impose competency constraints on their hiring criteria. Research has identified several critical competencies for job seekers, including intrapersonal skills, planning abilities, problem identification and problem-solving skills, effective communication, logical thinking, teamwork, and a proactive attitude. These competencies are grounded in prior research on marketability and supported by various theories, such as the McClelland Competency Theory, the Dunning-Kruger Competency Theory, and the Boyatzis Competency Theory. This study utilizes a comprehensive literature review to demonstrate how competencies impact graduates' marketability. Therefore, graduates must remain aware of organizations' specific skill requirements to capitalize on job opportunities that correspond with their educational qualifications. A lack of employability can result in inefficiencies in the job market and contribute to many unemployed graduates.

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