Food Neophobia: Explored and Unexplored Terrains

Authors

  • Anusuiya Subramaniam Universiti Putra Malaysia, Malaysia
  • Geetha Muthusamy Universiti Teknologi MARA, Kampus Bandaraya Melaka, Malaysia

Keywords:

Ethnic food, Food neophobia, Food quality, Food safety

Abstract

Food neophobia is being regarded as an individuals’ reluctance to try unfamiliar or novel food and consequently the inclination to stay away from it. In addition, unfavorable taste, odor and appearance of novel foods signifies the definition of neophobia. Since research pertaining to food neophobia is limited, review is aimed at exposing the disparity in research on past, current and future trends pertaining to research on food neophobia. Studies on food neophobia are essential as food neophobia has impact on food preferences. Understanding the factors influencing food preferences is vital for implementing and promoting positive changes in the food habits of any society. The identification and compilation of all food neophobia-related publications covered publications produced between 2010 and 2020. Articles were selected from the three most prominent and popular online databases/search engines, namely 1) EBSCOHost (http://search.ebscohost. com), 2) Science Direct (http://www.sciencedirect.com), and 3) Google Scholar (http://scholar.google.com). Based on the results, a thorough analysis was achieved concerning the following: (1) theory pertaining to food neophobia, (2) measures of food neophobia, (3) importance of research pertaining to food neophobia, (4) researches on food neophobia, and (5) directions for future research on food neophobia. The study concerning food neophobia is essential as food neophobia influences food preferences. Understanding the factors prompting food preferences is crucial towards the implementation and promotion of positive changes in the food habits of any society. This study adds to the academia and industry by discovering several inadequacies in the existing studies and bestowing an outline for future research. Further studies are certainly imperative to empirically authenticate the concept of food neophobia through systematic investigations and devise a means to quantify it.

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Published

2024-06-28

How to Cite

Subramaniam, A. ., & Muthusamy, G. (2024). Food Neophobia: Explored and Unexplored Terrains . International Journal of Economics, Management and Accounting, 32(1), 129–147. Retrieved from https://journals.iium.edu.my/enmjournal/index.php/enmj/article/view/1113

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