An Experts’ Perspective Based on Consumers’ Perception of Halal-Related Issue
Keywords:Consumers, halal concepts, halal-related issues, perception, experts
Consumers perceived halal concept differently from each other. Many issues cater to their understanding level, as previous scholars highlighted several factors that contributed to their perceptions. The commencement of the halal logo is one of the substantial parts of efforts in influencing consumers’ consideration while building their feelings of assurance towards purchase selection, thus interesting to be discovered. This qualitative study aims to highlight a finding on halal-related issues based on consumers’ perceptions. It has been analytically explained from an experts’ perspective through an in-depth interview session. Based on the discussion among eight halal experts in this country, the finding reveals six major concerns demonstrated as an essential part of the study, and they were issues of ‘fake’ logo, COC, religion, ingredients, lacking knowledge and Islamic clues. The outcomes of various issues lead to the conclusion that may grab authorities’ attention and sufficient for additional input for the advancement of the halal concept in this country.
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