Jet Etihad Strategic Alliance: The Road Ahead
DOI:
https://doi.org/10.31436/ijcsm.v4i2.15Abstract
Jet Airways Ltd. soared to unprecedented heights at the beginning of the current millennium. And then calamity struck in the form of the global financial meltdown of 2008 which brought many mighty corporations to their knees. Downturn in economic activity impacted Jet’s performance, bringing it to the brink of failure. The management at Jet was left grappling with many operational and personnel related challenges. It was a time for Jet to take certain tough decisions. And it did make them. With the opening up of India’s aviation sector for foreign direct investment, Jet became the first Indian flier to seek foreign alliance. Would it be enough to ensure Jet’s flight to success or would such an alliance be fraught with perils of other kind?  Should the step be taken and what should be the extent of partnership?Â
References
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xxviii. The Economic Times(July 17, 2014 ) “Jet Airways promoter Naresh Goyal's moment of reckoning†available at www.articles.economictimes.indiatimes.com/2014-07-17/news/51656562_1_naresh-goyal-jet-airways-etihad/2, accessed July25, 2015
xxix. Website of Jet airways, “Jet Airways - Etihad Airways Strategic Alliance†www.jetairways.com/EN/IN/JetExperience/strategic-alliance.aspx, accessed on July 30, 2015
xxx. Business Standard,( September 12, 2013, ) “Abu Dhabi to be Jet's hub after deal with Etihad “ available at www.business-standard.com/article/companies/abu-dhabi-to-be-jet-s-hub-after-deal-with-etihad-113091100849_1.html, accessed July 20, 2015
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Talwar, S., & Mehta, R. (2016). Jet Etihad Strategic Alliance: The Road Ahead. IIUM Journal of Case Studies in Management, 4(2). https://doi.org/10.31436/ijcsm.v4i2.15
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