Factors Influencing the Use of M-Commerce: An Extended Technology Acceptance Model Perspective

  • Moussa Barry International Islamic University Malaysia, Kuala Lumpur
  • Muhammad Tahir Jan International Islamic University Malaysia, Kuala Lumpur
Keywords: M-commerce, TAM, Privacy, Security, Malaysia

Abstract

The application of m-commerce activities among smartphone users in Malaysia has become one of the major challenges for companies involved in m-commerce. The present study aims at identifying the factors influencing m-commerce use in Malaysia. An extended Technology Acceptance Model (TAM) is employed. A total of 350 questionnaires were distributed among smartphone users in the Klang Valley area of Malaysia. Two-stage Structural Equation Modelling (SEM) was employed to test the model of the study. The findings of the study reveal that behavioral intention has a significant positive influence on m-commerce use. The findings further reveal that perceived usefulness, perceived enjoyment, and privacy and security have significant positive influence on behavioral intention. These findings will benefit stakeholders involved in m-commerce activities such as providers, retailers, brands, and consumers. In addition, academicians and students can also benefit from this study in the context of m-commerce use in Malaysia.

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Published
2018-06-29
How to Cite
Barry, M., & Jan, M. (2018). Factors Influencing the Use of M-Commerce: An Extended Technology Acceptance Model Perspective. International Journal of Economics, Management and Accounting, 26(1), 157-183. Retrieved from http://journals.iium.edu.my/enmjournal/index.php/enmj/article/view/502
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Articles